Last updated: February 2025

Fashioned Flowers ("we", "our", or "us") is committed to protecting your privacy. This policy explains how we collect, use, store and protect your personal information when you use our website at fashionedflowers.com.

1. Information We Collect

We may collect:

  • Contact details – Name, email address, phone number when you enquire, book, or subscribe to our newsletter
  • Transaction information – Order details, delivery address, payment information when you purchase bouquets or workshop tickets
  • Technical data – IP address, browser type, pages visited (see our Cookie Policy for details)
  • Communications – Messages you send via email, contact forms, or WhatsApp

2. How We Use Your Information

We use your data to:

  • Process and fulfil orders for bouquets, workshops and wedding/event services
  • Send newsletter updates (with your consent)
  • Respond to enquiries and provide customer service
  • Improve our website and services
  • Comply with legal obligations

3. Third-Party Integrations

Our website uses trusted third-party services. Each processes data according to their own privacy policies:

  • Google Analytics – We use Google Analytics to understand how visitors use our site. Google collects anonymised usage data. Google Privacy Policy
  • Mailchimp – Our newsletter sign-up uses Mailchimp (Intuit). When you subscribe, your email and name are stored by Mailchimp. Intuit/Mailchimp Privacy Policy
  • Stripe – Bouquet payments are processed by Stripe. Payment details are handled directly by Stripe; we do not store card numbers. Stripe Privacy Policy
  • Ticket Tailor – Workshop ticket purchases are processed by Ticket Tailor. Your booking and contact details are stored by them. Ticket Tailor Privacy Policy
  • Zoho / WhatsApp – Our WhatsApp chat widget is provided by Zoho. If you initiate a chat, your message and contact details may be processed by Zoho. Zoho Privacy Policy
  • Font Awesome, Google Fonts, Cloudflare CDN – We load fonts and icons from external CDNs. These may log requests for performance purposes; they do not collect personal data for advertising.
  • Facebook & Instagram – Our footer links to our social pages. If you visit them, their platforms apply their own data policies.

4. Legal Basis

Under UK GDPR we process your data based on:

  • Contract – To fulfil orders and bookings
  • Consent – For newsletter marketing (you can withdraw at any time via unsubscribe links)
  • Legitimate interests – To improve our services and respond to enquiries
  • Legal obligation – Where required by law

5. Data Retention

We keep your data only as long as necessary: order and booking records for tax/legal purposes (typically 7 years), newsletter data until you unsubscribe, and enquiries for as long as needed to complete our correspondence.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request erasure ("right to be forgotten")
  • Object to or restrict processing
  • Data portability
  • Withdraw consent (e.g. for marketing)
  • Lodge a complaint with the ICO

To exercise these rights, contact us at alex@fashionedflowers.com.

7. Security

We use appropriate technical and organisational measures to protect your data. Payment processing is handled by PCI-DSS compliant providers (Stripe); we do not store card details.

8. International Transfers

Some of our providers (e.g. Mailchimp, Stripe, Google, Zoho) may process data outside the UK. They use approved safeguards (e.g. standard contractual clauses) for such transfers.

9. Children

Our services are not directed at under-16s. We do not knowingly collect data from children.

10. Changes

We may update this policy from time to time. The "Last updated" date above will change. Continued use of our site after changes indicates acceptance.

11. Contact

For privacy questions or to exercise your rights, contact:
Fashioned Flowers
Email: alex@fashionedflowers.com